Home § MARKET INTELLIGENCE

17 signals every e-commerce team wishes existed.

The intelligence + finance suite built for the way real teams research, scale and protect their margins. Surfaces what every operator should be looking at — but rarely has the time to wire together.

— Lane 01 · Research intelligence

See what your competitors don't tell you.

SKU profitability heat-map

Per-SKU revenue minus COGS minus allocated ad-spend. Worst SKUs first — your kill list, ranked by margin per day.

Predictive ad-spend optimizer

Concrete scale/kill suggestions per Meta campaign based on YOUR true ROAS (orders × spend), not Meta's reported ROAS.

Order-anomaly detector

Z-score detection on AOV / volume / refund rate vs rolling 7-day baseline. Pushed to Slack/Discord the morning it happens.

CAPI health score

Single 0-100 number on your Meta tracking quality — coverage, sync rate, match-quality, fail rate. Plus concrete fix recommendations.

Pixel DLQ + replay

Pixel events that didn't reach Meta CAPI within the 7-day window. One-click replay so you stop losing attribution.

Refund-pattern mining

Which products + which customers cause most refunds. Repeat-refunder detection. Stop the bleed before it scales.

Theme diff watchdog

Daily snapshot of every theme asset (Liquid, JSON, CSS). See what changed, when, and roll back any change in 1 click.

Speed watchdog

Lighthouse score history per page via Google PageSpeed. Alerts on perf drops > 10pts so you spot regressions fast.

— Lane 02 · Tracking infrastructure

First-party data that bypasses iOS-14.

First-party pixel

Tiny JS-snippet your Shopify theme calls. Tracks events server-side, ignores ad-blockers, ignores iOS-14 ATT.

Multi-touch attribution

Per-source revenue: Meta got X%, organic Y%, email Z%. See where every euro really came from.

iOS-14 impact dashboard

Conversions only your CAPI server saw — that browser-side tracking lost. Often 30-50% recovery.

Meta Conversions API

Server-side Purchase events with hashed PII, dedup, and your server's IP. Bypass iOS-14 + ad-blockers.

— Lane 03 · Finance & operations

The numbers behind real profit.

Cohort grids

30/60/90/180-day LTV per acquisition-week. Instant, no extra setup, no separate analytics warehouse.

True margin calculator

Revenue minus everything: COGS, ad-spend, Shopify, Stripe, app subs, refunds. Your real profit.

Risk flags

Refund + chargeback patterns auto-flagged from order signals. Velocity + IP-cluster + email-pattern detection.

Inventory-burn forecast

Per-SKU days-until-stockout from your Shopify inventory snapshots. Predicts your next reorder window.

Supplier leadtime tracker

Promised-vs-actual delivery per supplier. Flag unreliable factories before they cost you sales.

Supplier finder (1688)

Drop your AliExpress photo — find the same item at factory price on 1688 / Alibaba via image-similarity.

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